Transformation and upgrading is most important to enterprises while every economic tide comes. Aimingat “ten billion in five years”, DEHUA is unremittingly improving technology,upgrading management and innovating business models, driving a brand-newindustry to assure itself a faster and quality development.

 

In DEHUA TBB engineeredwood company, the technologicalachievements reached by the National 863 project have been used and got considerableeconomic benefits. With advanced technical indicators, TB fire-retardant wood hasbeen exported to Europe successfully. And nextstep will be continuing to improve technology chain and product chain, convertTB fire retardant wood into end products and then deploy marketing on networkexclusively, so that ordinary consumers can experience the advantages offunctional materials. Li Xu, one native, who is responsible for "Fire-retardantwood shutter" project, has been in the company for about 5 years. He witnessedthe transformation of the company and learned a lot of knowledge and skills fromit. Now he works well, making great efforts with his team members for thetransformation of the entire production line.

  

In 2005, the first TBB store opened in Qingdao, Shandongprovince. Now there are six store systems which are wood board, flooring,veneer, wardrobe and so on. And there are about 1460 stores to provide health,environmental protection decoration decorating material, improve the quality oflife for the local consumers in the country. Hangzhou flagship store, locatedin Shenban road, Hangzhou city, is the “bridgehead” of Zhejiang market,throught continuously promoting organic flooring, zero formaldehyde products,it has open the market door. Hangzhouflagship store maintains a balanced growth rate forward each year, and set abenchmark in the country. All about these are the fruits of the business modelinnovation.

 

   DingHongmin, chairman of Dehua Group, recent accepted one interview with Qiushi magazine,referring to the transformation and upgrading, he told the reporter: " Weoriginally is one manufacturing enterprise, and now to brand a service-orientedenterprise transformation, focusing on brand building and network construction,in addition to reshape "high moral, continuous improvement” enterprisevalues and enterprise spirit. We are a wood industry company, but never retracelow-end manufacturing, and must work hard in environmental protection,innovation, take the path of a new transformation. "